Exit Points

I've recently come across a new idea which I implemented on the WebFooted Traffic Monitor earlier this evening; Exit Points: the last paged viewed by a user before they leave a site.

What can exit points give you? They can show you the week points in the sites, pages that are boring enough to leave and go somewhere else.


This can also tell you where to focus your energy with concerns to your website. If the Exit Points are deep in the site then you don't need to worry about the page flow and you should think more about SEO, but if they're running away from your main page, then forget getting new traffic, you need to get better at hooking what you've got.